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Expert is a Relative Term... 

Most people never think they know enough to be an expert, much less call themselves one. Where do you fit in when it comes to "most people"? Do you call yourself an expert? Are you an expert? 

"Who's to say who's an expert?"

Paul Newman

When you think about you expertise, it might scare you away from starting your business. Most people never think they know enough to be an expert, much less call themselves one. However, your expertise is what you can market to customers, and guess what, you don’t have to know everything to be an expert. You literally only need to know more than your ideal customer to be seen as an expert and valued for your experience.

Of course, being an expert in your niche should be a goal of yours, but as long as you stay ahead of your target audience, you will be seen as an expert by them.

Because how people define expertise is very different from one person to the next. But expertise is really about a continual learning process and the state of making yourself a lifelong learner in your field. Which; if you want your business to succeed, is something you have to do, no matter your experience level.

Take the time to read the tips below on how to set yourself up as an expert in yoru field, even if you don't think you are.

Don’t Wait Until You Feel Like an Expert

Most people, especially women, tend to downplay their expertise on any number of things. One reason is that our society doesn’t really like it when people act like know-it-alls. In fact, a humble expert is a lot better than someone who thinks they know everything because they tend to do a better job communicte.

Sadly, some people do allow their doubts to sink in and prevent their success. I am begging you, don't to do that; don’t wait until you feel like an expert. If you wait, you will never begin.

Instead, just get started and learn more as you go. An expert learns all their life about what they want to be an expert in. If you keep learning, you’ll naturally truly become an expert on your topic from your perspective.

The more you do, the more you will learn.

Focus on Your Target Audience’s Problems & Solutions

One of the ways to become an expert quickly in the eyes of your target audience is to focus most of your efforts on learning about your target audiences’ problems and finding the solutions that are out there for them. That way, you can become an expert on which solution works best for which level of problem.

Back Up Your Statemetns with Facts

An expert always knows how to cite relevant facts from reliable sources that their audience believes are reliable. Know where your audience likes to find their information and make it a practice of quoting those sources when you talk to them in your blog posts, on social media, and even in your books.

"There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don't know. But there are also unknown unknowns. There are things we don't know we don't know."

Donald Rumsfeld

You'll Never Know Everything & You Will Always Not Know What You Don't Know...

Yes, I said that right. (I had to rewrite it three times but I know what I said.) We, as humans, need to accept the fact that we will never know everything about our topic or niche. The main reason is that we all have blinders on, and we never actually even know what we don’t know.  There are incredible facts about the world that you don’t know, that I don’t know, that others know only due to exposure. Your own audience might not know what you know, and you might think it’s crazy that they don’t realize it due to the obviousness of it. But again, people do not know what they don’t know, so they have no way of expressing the questions the right way. 

Clear as mud, right?

You Probably Know More Than You Think You Do

Just like most people who have a passion for a topic, you likely have that for your chosen niche and field. You know a lot more than you think you do simply from reading, experiencing the problems and solutions, and doing the research you’ve done. Your knowledge and experience are cumulative, and for that reason, you probably know a lot more than you think you do. So be sure to give yourself credit for what you have done and continue to do.

Now do you see why I belive that being an expert is a relative term? Maybe you don’t know anything about brain surgery, but you know a lot about brain cancer because you experienced it and can speak to that side of it. Maybe you studied the history of France in school even though you’ve never been to France, you’re still an expert if you remember that you need to keep learning for a lifetime. Plus, you only need to know more than your target audience to be successful in marketing your expertise.

Ready to show the world your expertise and start your own coaching business?

Download my free eBook, The Coaching Business Starter Kit, to guide you through everything you need to have in place, so when those clients come pouring in you are ready to rock! Stop wasting time trying to figure this out yourself, the answers are all here!