Messy middle guide. Blunt encourager.
Professional un-f*cker of stuck coaching businesses.
How it all started:
In 2016, after 17 years of being a successful (and very burnt-out) photographer, I realized something: I’d built a business I didn’t want to be in anymore.
At one point, I was photographing 69 weddings a year, juggling international travel, editing, admin, client work—and losing sight of why I even started. I was working constantly, living on autopilot, and thinking seriously about quitting and going back to corporate—just to breathe.
So I stopped.
I stripped it all back. And what stayed was the mentoring and volunteer work I loved. Helping other women build businesses? That felt right. And that’s where the next chapter started.