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Last Christmas, I Ghosted My Blog

Get back to blogging

Joelene Mills

If you’re on my Quiet Start email list, you might’ve seen Monday’s note where I suggested a silly little December game:

Take classic Christmas song titles.
Twist them into blog post titles.
Use one as your next low-pressure blog post.

Today’s post is me playing along.

If you missed the email, here’s the short version: I started messing with Christmas songs and ended up with:

  • All I Want for Christmas Is One Good Client

  • Silent Night, Scheduled Blog

  • Have Yourself a Less-Chaotic Launch

  • Last Christmas, I Ghosted My Blog

It started as a joke.

But each title pointed to something real: client drought, craving consistency, chaotic launches, and that quiet guilt of avoiding your blog… again.

So I picked one and turned it into an actual post.

You’re reading it.

Make your blog work again

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Step 1: Name what’s really going on

“Last Christmas, I Ghosted My Blog” sounds funny.
But under it, there’s a real story:

  • I meant to keep blogging

  • Life and fatigue took over

  • I convinced myself I’d “get back to it soon”

  • Suddenly it was months later

Your version might be:

  • “Last Christmas, I Burned Out on Content”

  • “All I Want for Christmas Is One Focused Offer”

  • “O Come, All Ye Overwhelmed Coaches”

The parody is just a way to say the quiet part out loud.

Try this:
Pick a holiday song. Twist it into a blog title that feels a little too honest. That’s your topic.

Wide view of cozy Christmas decor on a mantel, creating peaceful space for a blogger to brainstorm new blog post ideas and get back to blogging.

Step 2: Turn the title into a simple structure

Here’s how I’d build this post (and how you can build yours):

  1. Start with the moment
    What actually happened?

    “Last Christmas, I fully ignored my blog. No updates, no ‘see you in January,’ nothing.”

  2. Name the real reason
    Not the excuse. The real thing.

    “I wasn’t lazy. I was tired of trying to make every blog post sound like a breakthrough.”

  3. Share what you noticed
    What did that break show you about your clients, your energy, or your marketing?

    “The posts that brought in clients were never the polished ones. They were the honest, specific ones.”

  4. Offer one small step
    Not a 90-day plan. One tiny move.

    “For the next few days, experiment with ______ and see how it feels.”

That’s it. Four parts.
No giant framework. No 2,000-word “ultimate guide.”

Just a real story that builds trust and points gently toward working with you.

Step 3: Make it useful for your clients

The goal isn’t “look at my cute title.”
The goal is: “here’s how this helps you.”

For my readers (hello, that’s you), the thread is:

  • You’ve fallen off your blog

  • You want to come back without a big dramatic rebrand

  • You need something lighter than “map your 2026 content strategy”

So I’m showing you a path back to your blog that feels human:

  • Use a holiday song to spark a topic

  • Tell the truth about what’s going on

  • Give your reader one doable next step

You can apply this to anything your clients are dealing with: burnout, boundaries, people-pleasing, money, body image, parenting, work, whatever you coach on.

Your turn: Play the game on your blog

If you’re subscribed to Quiet Start, consider this your homework from Monday.

If you’re not, you can still play:

  1. Pick a Christmas song

  2. Turn it into an honest blog title

  3. Use the four-part structure: moment, reason, what you noticed, one small step

  4. Hit publish, even if it feels “too simple”

You don’t need a perfect content plan to get back to blogging.

You just need one honest post that sounds like you, not like “what a coach is supposed to say.”

And if you do write one, feel free to borrow the title:
This Christmas, I Actually Posted.

One calm, practical email every Monday.

One calm, practical email every Monday.

Quiet Start is a short, practical email for introverted coaches who want their blog to quietly bring in clients again.

No trainings. No calls. No pressure to be everywhere. Just one calm, practical email you can read with your coffee and turn into a small next step for your blog and business.