Most people don’t have a blogging problem. They have a “what is this for” problem.

I’ve been thinking about how often used to blog without ever deciding what I want it to do.

I would just… write. Post. Disappear. Come back. Start a new category. Change the title. Try a new “content plan.” Repeat.

If you’ve been doing some version of that too, it doesn’t mean you’re flaky. It means your blog doesn’t have a clear job yet. At the time I was doing all that, mine didn’t either.

Once you clarify exactly what your blog’s “job” is, everything gets a lot easier. What to write. What not to write. You may even stop overthinking! (Whaaaaaaat? yeah, I said it.)

Here’s what I want you to think about this week:

What do you want your blog to do for you right now?

Not forever. Not in five years. Right now.

A few real answers I see all the time:

• “I want it to bring in clients who like how I think, not how often I post.”

• “I want it to cut down on the repeating the same thing in DMs and consults.”

• “I want it to show I am good at what I do, without daily posting.”

• “I want it to feel simple to keep up with, not like another job.”

You’re not trying to post more. You’re trying to post with purpose. That’s the difference.