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The 3 Things Your Website Needs (So Your Blog Can Work)


Editor’s Note:
This post is also shared in my Quiet Start newsletter, where I write about blogging for introverted coaches who want a quieter path to clients.


Website Must-Haves for Your Coaching Blog

Joelene Mills

I was updating my site this past week and I kept thinking about you.

Because if you have a blog, you almost definitely have a website.

And if your website exists, it needs to do a few basic things so your blog can actually work.

Not perfectly. Just enough.

So here’s the minimum a client-ready website needs.

1) An About section that says what you do
Not your entire backstory. Just: who you help, what you help with, and what you’re about.
If someone reads it and still isn’t sure what you do, it’s not doing its job.

2) One obvious next step
An opt-in. A contact form. A “work with me” link. Something.
Because a web page or blog post with no next step is basically you waving at people through a window.

3) A small set of helpful posts that earn their keep
Not weekly. Not “content calendar forever.”
Just a few posts that answer what your people keep asking.

For example, a relationship coach topics could be:

  • Why we keep having the same fight

  • How to stop overthinking every text

  • What to do when you feel disconnected

Those posts do the quiet work: trust, clarity, and “oh, she gets it.”

And if all you do this quarter is keep those three basics clean and current, you’re in a good place.

🪶 This week’s quiet move:

Pick one thing to tighten up: your About section, your next-step link, or one “hero” blog post. Fix it. Publish nothing new if you don’t want to. Small tweaks still count.

One email a week to help you blog more calmly, clearly, and consistently.

Quiet Start Newsletter

A free Monday email for introverted coaches who want to blog without burnout.
Less pressure. More clarity.

No hype. Just a weekly nudge in the right direction. Unsubscribe at any time.