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Why Your December Blog Engagement Drops (And What To Do About It)


Editor’s Note: This post is also shared in my Quiet Start newsletter — my free weekly email for introverted coaches and solopreneurs in the messy middle of business.


When your blog stats tank in December

Joelene Mills

If your blog views drop in December, it’s not a sign from the universe to quit.
It’s a sign people are tired.

Every year around now, I watch my own stats dip.
Posts that did great in October suddenly look… broken. Same blog. Same writer. Different month.

Last year, one of my most useful posts got almost nothing in December.
In January, it quietly became one of my top performers.
The post didn’t change. People’s brains did.

Let this remind you that:

  • Your people are juggling life. Holidays, kids, work, money, and feelings.

  • Their attention shifts from “grow my business” to “get through the week.”

  • They save things. They screenshot. They star emails. They plan to come back “later.”

So if your engagement drops right now, it’s not proof your blog “isn’t working.”
It’s proof your readers are human.

Instead of trying to “fix” December, give your future self something solid to work with.

🪶 This week’s quiet move:

Pick one blog post you still want clients to find in 2026.
Update one small thing (a clearer title, a current CTA, or a quick edit).
Then share it once this week—on your list, on social, or both—with a simple note like:

“If December has you tired but still thinking about your [TRANSFORMATION], this might help.”

No launch. No campaign. Just a quiet, steady presence.

One calm, practical email every Monday.

One calm, practical email every Monday.

Quiet Start is a short, practical email for introverted coaches who want their blog to quietly bring in clients again.

No trainings. No calls. No pressure to be everywhere. Just one calm, practical email you can read with your coffee and turn into a small next step for your blog and business.