When your blog stats tank in December
If your blog views drop in December, it’s not a sign from the universe to quit.
It’s a sign people are tired.
Every year around now, I watch my own stats dip.
Posts that did great in October suddenly look… broken. Same blog. Same writer. Different month.
Last year, one of my most useful posts got almost nothing in December.
In January, it quietly became one of my top performers.
The post didn’t change. People’s brains did.
Let this remind you that:
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Your people are juggling life. Holidays, kids, work, money, and feelings.
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Their attention shifts from “grow my business” to “get through the week.”
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They save things. They screenshot. They star emails. They plan to come back “later.”
So if your engagement drops right now, it’s not proof your blog “isn’t working.”
It’s proof your readers are human.
Instead of trying to “fix” December, give your future self something solid to work with.