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Simplify your content plan. Strengthen your message.

3 Simple Blog Posts Every
Coach Needs

Joelene Mills

If your blog feels like a junk drawer lately—half-written drafts, random ideas, and a few “someday” posts, you are not alone. (Honestly, if you look back far enough, you will witness it on my blog too!)

Most coaches I know don’t struggle to write, they struggle to know what’s worth writing about.

And in no time, that uncertainty becomes paralyzing. So you stop posting altogether. Not because you don’t care—but because every idea feels either too obvious, too personal, or too repetitive.

What you you need to keep in mind is that you don’t need to write about everything. You simply need three types of posts that work together.

Forget the endless “content pillars” and “SEO keyword clusters.” A powerful blog is one with a few strong blog types that help people get to know you, trust your expertise, and decide if you’re a fit.

These three types will keep your blog simple, strategic, and relevant—without turning it into a chore:

Blog better, not louder.

Recent Posts

Connection Posts

(aka “Remind them you’re human.”)

These are the posts that show your personality, values, or behind-the-scenes life. Not putting on a show or performative “authenticity,” but as context.

It could be a lesson from your own messy middle moment. A simple system you use to stay focused. Or what you’ve been learning lately that changed how you coach your clients.

The point isn’t to over share—it’s to quietly connect. These posts say, “Here’s who I am and how I think.”

💡 Examples:

  • What I’ve been unlearning about [topic your clients struggle with]

  • My simple routine for staying grounded in busy seasons

  • Why I stopped chasing “big launches” and what happened next

Goal: The goal for these types of posts is to help readers feel like they could actually work with you because they understand where you’re coming from.

Credibility Posts

(aka “Show them you know your stuff.”)

These are the “teach something” posts, but lighter than a tutorial. They answer the real questions your ideal client is Googling—but through your lens. Skip the jargon and “5 hacks” tone, it’s been overdone. Write like you would explain it to a client in a session. That’s how you stand out: by being useful and human.

💡 Examples:

  • 3 signs your [coaching focus] strategy needs a reset

  • The mistake most [your audience] make when trying to [goal]

  • How to know if you’re ready for coaching support show up?

Goal: Build authority through clarity. Not noise.

Conversion Posts

(aka “Make it easy to take the next step.”)

These posts point readers toward something specific—an opt-in, an offer, or even your 1-on-1 coaching.

They don’t have to scream “buy now.” They help your reader see what the next step is, organically if they’re ready.

💡 Examples:

  • A behind-the-scenes look at your offer or process

  • A story about a past client or common transformation

  • An FAQ-style post that answers objections or hesitations

Goal: Help readers self-select. Give them a clear, calm way to engage more deeply—without pressure.

Clean desk with laptop and coffee on pastel blue surface, representing simple, structured blog posts for coaches.

If your blog feels all over the place, do this small reset:

  1. Audit what you’ve already written.
    Label each post as connection, credibility, or conversion. You’ll see patterns (and gaps) quickly.

  2. Balance your mix.
    Aim for one of each type each month. That’s only three posts and, yes, that is enough.

  3. Plan forward.
    When you sit down to write, decide which type you’re writing before you start. It’ll instantly narrow your focus and quiet that “what should I post?” panic.

This isn’t about writing more. It’s about writing with intention. When your posts each have a role, they work together to build trust, without needing a constant stream of new content.

You don’t need to do more. You just need to do what matters, and stop wasting energy on what doesn’t.

Your blog can do the same. You don’t need a dozen categories or a perfect content plan. Just three types of posts that say:

“I’m here. I know what I’m talking about. And I can help when you’re ready.”

If that sounds like the kind of business rhythm you want: steady, clear, and human, you are in the right place.

Interovertered Entrepreneur Working on her laptop with a camera beside her.

Ready to bring more clarity to your content?

Quiet Start helps you stay visible through blogging—without the noise.

Every Monday, you’ll get one calm, practical idea to help you write, share, and keep your blog going in a way that actually fits you.