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What Deserves Your Energy This Summer

Published on
03 June 2025
Joelene Mills

T

here’s this moment in early June where everything still feels possible.

You’ve made it through the spring scramble. The inbox has chilled out a bit. And suddenly, the pressure creeps in.

“This is my chance to finally catch up.”
Batch all the content.
Fix the funnel.
Maybe even create that course you half-mapped out in March.

Because summer is “quiet,” right?

Only it’s not. Not really. Not when you’re a solopreneur already running on last quarter’s fumes. Not when you’ve got a business that demands more clarity than you’ve had time to give it. Especially if you are still in the rest = laziness type of mindset.

So let’s start here:

What actually deserves your energy this summer?

I don’t mean “what could you do if you just hustled harder?”
I mean: What’s essential? What’s aligned? And what can wait?

Because if everything feels important, nothing is. And that feeling of low-grade panic? That is not strategy. That’s survival mode dressed up in seasonal goals.

So, this year I am going into summer with a different approach-and you can, too.

First, I ran my own business through the 5-Minute Business Audit. (Yes, I created it. Yes, I still use it. Yes, it helped me realize I was wasting a ridiculous amount of energy on a freebie funnel that hasn’t converted in months.)

Then I asked one simple question: If I only had half the energy I think I need—what would I still choose to do?

That question changes everything.

It makes your “must-do” list uncomfortably honest. It surfaces the stuff that’s actually moving the needle. And it gives you permission to let the rest sit on the bench until fall.

Here’s what got my yes:

  • Publishing helpful blog posts that connect to my list

  • Supporting my paid subscribers with tools that don’t waste their time

  • Keeping my name gently in circulation (without trying to “go viral” anywhere)

Here’s what got dropped like a hot potato:
  • The free webinar idea I never really wanted to run

  • Weekly social posts I was forcing out of guilt

  • Every single task that starts with “I should probably…”

If it drains you and doesn’t serve your business long-term, it’s not a summer priority. That’s not quitting. That’s choosing sustainability.

So before you make a massive plan for July, ask yourself:
What deserves your energy?
Not your ego. Not your fear. Your actual, limited energy.

You’ve got 90 days of summer ahead. Don’t spend it in overcommitment mode.

This is just the start. Full access to Coach's Corner is where we turn clarity into action—quietly.

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