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Spring Cleaning for Your Offers

When your business feels off, it’s time to get honest about what’s still working—and what’s not.
Published on
25 April 2025
Joelene Mills

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hat to Keep, Cut, or Compost

Spring has a way of stirring things up. You open the windows, start tossing things in donation bins, and suddenly realize just how much stuff you’ve been holding onto that you don’t even like anymore.

It’s a good kind of disruption. The kind that makes you ask: Do I still want this? Is it still useful? Is it helping or just taking up space?

Your business deserves that same clarity.

Because if you’ve been feeling stuck, bored, low-key resentful, or just weirdly “meh” about your offers lately? That’s a sign. And no amount of fresh Canva graphics or clever discount codes will fix something that’s fundamentally out of sync with where you’re at now.

Here’s what I’ve learned (the hard way):

Clarity doesn’t come from adding more. It comes from clearing out what no longer fits.

A while back, I had an offer that should have worked. It had all the right pieces—a polished landing page, thoughtful content, decent interest from my list. But every time someone signed up, I felt this weird, quiet dread. Like I was stepping back into a version of myself that didn’t exist anymore.

Instead of pausing and asking why, I did what so many of us do: I tried to fix it by adding more. I tossed in bonuses, rewrote the emails (twice), and even changed the name like that would magically solve everything.

It didn’t.

Eventually, I got honest with myself: the offer wasn’t broken—I’d outgrown it. And no amount of dressing it up was going to make it feel aligned again.

The moment I gave myself permission to let it go? I felt lighter. Like I could finally stop holding my breath in my own business.

That one decision gave me the space I needed to create something that actually felt like me again. And that’s where the clarity clicked in—not from piling on more, but from finally letting something go.

The big question is how does one do that—gently, honestly, and without spiralling into the “I’ve wasted so much time” shame bubble. Easy. Remind yourself, you’re not starting over, you’re checking in.

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Behind the Digital Curtain

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What to Keep, Cut, or Compost: A Soul-Aligned Offer Audit

1. Keep what’s aligned (but update the outfit). If you still love it, your people still love it, and it still makes sense for where you’re headed? Beautiful. Keep it. But maybe it’s time for a refresh—a new delivery method, updated copy, or a different way to talk about it. Alignment doesn’t mean stagnant.

Ask Yourself:

  • Does this offer still light me up?

  • Does it still solve a real problem my people have now?

  • Have I grown, but this offer hasn’t?

2. Cut what drains you. Period. Look, just because it made money once doesn’t mean it deserves a spot on your homepage forever. If you dread delivering it, explaining it, or even thinking about it—it’s time to let it go. You’re not a bad business owner for changing your mind. You’re just not interested in building a resentment-fuelled empire.

Ask Yourself:

  • Does this offer still light me up?

  • Does it still solve a real problem my people have now?

  • Have I grown, but this offer hasn’t?

3. Compost what has potential—but needs transformation. Some offers aren’t “bad.” They’re just … overgrown. Maybe the idea was right, but the format was off. Or the price was wrong. Or you were trying to be someone you’re not when you created it.

Compost those suckers. Break them down into what’s useful, and repurpose the rest. Maybe that old group program becomes a downloadable mini guide. Maybe that course outline becomes a blog series. Compost is magic—use it well.

Ask Yourself:

  • What’s worth salvaging here?

  • DCan I rebuild this offer in a way that suits who I am now?

  • What would make this feel fun again?

Spring isn’t just about growth. It’s about clearing the weeds so the right things can grow.

If you’re noticing a theme here, you’re right: this is about being honest with yourself. No spreadsheets required. Just your gut, your current reality, and your willingness to tell the truth—even if it stings a little.

This is the kind of clarity that creates momentum. Not the hustle-hard kind. The kind that feels clean, grounded, and finally yours again.

Interovertered Entrepreneur Working on her laptop with a camera beside her.

Ready for Something Better?

his week inside Coach’s Corner, we are doing our own personal Spring Offer Audit. You’ll get:

✅ A fill-in-the-blank Offer Evaluation Worksheet (fast + no overthinking)
💡 A mini strategy session on how to prune your business without panic
🌱 A quiet marketing idea for announcing shifts without big declarations
🧠 A mini challenge: Choose one offer to retire, revise, or repurpose this week

It’s all bite-sized. No fluff. No shame. Just forward motion.

If you’ve been craving a fresh start without scrapping your whole business, this is for you.
Join Coach’s Corner for just $5/month—we do business clarity differently here.

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