All coaches need clients - here is how to find your first!
To be a successful coach, you need to be able to find clients, there is no denying that! There are many ways to find and attract clients, but some methods may work better than others. (Just promise me you will not slide into anyone's DMs!) What method will work for you, will depend on your coaching business, your ideal client, and a few other factors.
“The more advocates you have, the fewer ads you have to buy.”
Dharmesh Shah
Here are five ways to help you find your first client as an online coach:
Use Social Media
If you’re not already using social media platforms such as Facebook, Twitter, and LinkedIn to market your coaching business, you’re missing out on an excellent opportunity to reach potential clients. I am a firm beliver that social media is a tool to be used to help you grow your business. Use social media as a way to post information about your coaching services. Also, share blog posts or articles you’ve written, and don’t forget to interact with others. Help answer questions in your niche, be a great resource, trust me, you will get noticed.
Create a Website for Your Coaching Business
Social media is a tool, nothing more than that. You need your own corner of the internet to guide your audience too. Your website is where you want potential clients to always land. Make sure your website is professional and informative. It must include a way for visitors to contact you if they’re interested in learning more about your services. You can also use your website to showcase testimonials, gain new leads, and showcase your expertise. All this will help attract new business.
Get Involved with Online Communities Related to Your Niche
There are many online communities devoted to nearly every niche out there. Getting involved with these communities can help you meet potential clients. You’ll learn more about the industry, stay up-to-date on the latest trends, and learn new tools and techniques. You can also use these platforms to answer potential clients' questions, showing you are a leader in the industry.
Attend Events Related to Your Niche
There are often conferences, workshops, and other events related to many industries that you can attend. These events can be a great way to network with others and learn more about the industry. While you’ll primarily meet potential colleagues and collaborators at industry events, you may even meet some potential clients or people who can refer them.
Be Active in Online Directories
Another great way to reach potential clients is by being active on online directories devoted to yourindustry. These directories typically allow you to create a profile for your business, which can include information about your services, rates, and contact information. Many of these directories also allow visitors to leave reviews, which can help attract new clients.
By using these five methods, you can start to build up your client base and grow your coaching business. Experiment and test various marketing techniques to see what works best for you and your business. Don’t worry. You can do this! I am here to help you out. But most importantly, don’t forget always to offer quality services that will help your clients achieve their goals!
