It is officially Black Friday week, the loudest week online. After this week, December hits, and suddenly you’re torn between keeping your business visible and keeping your peace.

You want to stay consistent, but you also want a break.

I get it and am happy to say, you can show up and keep your peace.

The internet loves extremes.
Either you “go all in” and post daily, or you “take the rest of the year off and see you in January.” No in-between.

For most introverted business owners, neither feels right.

I used to do that. I’d push hard all year, then hit a wall in December. Total burnout. I’d shut down completely—have a good cry, turn on the Out of Office reply, and disappear until late January. You couldn’t find me online if you tried. Bye-bye, ciao, gone.

I did that for years. Pushed hard, crashed, disappeared - until I finally decided enough.

I realized I didn’t have to act like an extrovert to keep my business visible, or spend two months recovering from pretending to be one. I could show up when and how I wanted and stay visible.

The key was boundaries. Deciding ahead of time what “showing up” would look like, especially during the holidays. And learning not to be “on” all year long.

Now, I build momentum earlier and let my work carry itself while I rest.

Because when you plan for rest, it stops feeling like failure.

This is the part that gets missed in most “content consistency” advice.
You don’t need to disappear to recover. You just need a simpler system to carry you through the holidays.