If your list of blog ideas is long, but your drafts folder is empty, you probably don’t need more ideas.
You need a clearer point.
Most blogs don’t feel hard because you “lack consistency.” They feel hard because every post is trying to do too much.
So here’s the filter I use to stop guessing. It takes about 30 seconds. You can do it on your phone while waiting for your kettle to boil.
Finish this sentence:
My blog’s main job right now is to __________.
Pick one:
Educate (answer the questions you keep repeating)
Build trust (help people see how you think)
Nurture (stay present without performing)
Support selling (answer the “should I hire you?” questions)
If you try to pick all four, you’re back where you started. Pick one.
Finish this one:
My blog also supports __________.
One supporting job is enough. This is not a personality test.
Before you write, ask:
Does this post support my main job?
Does it support my supporting job?
If not, is it worth writing right now?
If it doesn’t fit, you don’t have to delete the idea. Just park it in the “Later” file.
Career coach
Main job: Educate
Supporting job: Build trust
Post ideas: interview nerves, resume clarity, how to answer “tell me about yourself”
Wellness coach
Main job: Nurture
Supporting job: Educate
Post ideas: restarting routines, stress eating, simple meals when energy is low
Parenting coach
Main job: Educate
Supporting job: Support selling
Post ideas: boundaries, tantrums, what coaching helps with (that Google can’t)
Your blog does not need a 52-week content plan.
It needs a job you can repeat for a while, so your ideas stop fighting each other.
Pick one. Write the next post that fits. Move on.
Try this for 90 days, see what happens.
If you want a fast next step: go back to your post ideas list and label each one with the job it serves. Keep the ones that match. Park the rest.
(Yes, you can do this in your pyjamas. I did.)
