It is that time of year when everyone is advising to hustle harder, for the final quarter. It is a mindset that I had for years, but not any more.

This time of year, for me, everything in me wants to move slower. Up before the sun, so mornings tend stretch out. The holidays are getting closer so projects feel heavier. Even my brain feels like it’s trading caffeine for chamomile.

As I said, I used to panic about it—thinking if I wasn’t “pushing through,” I was falling behind. But over the years, I’ve learned that business has seasons too.

Fall doesn’t have to be about hustling harder. It can be about simplifying and clearing out the half-finished ideas. Either finishing or shelving the “maybe someday” projects. Make it about preparing the ground so that when energy returns, you’re not buried under clutter.

If you are still trying to blog on a summer schedule in the middle of October, it’s okay to adjust.

Write shorter posts. Share a story instead of a strategy. Look at old content and revisit it, instead of starting from scratch.

Consistency doesn’t have to mean constant motion.