Somewhere between “thankful for my clients” and “so blessed 🫶🏻” - gratitude season lost the plot.

I get it. You are grateful. You just don’t want to sound like everyone else in your feed.

Recently, I opened my repurpose Trello board and found an old November post titled “Grateful for You ❤️.”

I’d like to go back to my blog and delete it. Not because it wasn’t true but because it said nothing. It had zero substance and was a perfectly polite placeholder lacking real connection.

That’s what happens when we use gratitude as filler instead of clarity.

But I won’t delete it. Because it also shows growth. Proof that I used to write for approval, not clarity. That I once thought being “grateful” meant sounding nice instead of being real.

Now I know better. Gratitude isn’t something you post, it is something you show.

It’s not the list of accomplishments or the “so thankful” caption. It’s the quiet stuff in between. The story that made you stop and take a step back, the client who reminded you why you started, the lesson that stung a little but stuck.

Your audience doesn’t need you to say you’re grateful. They need to feel it. From your words, your tone, your honesty.

It’s saying:
→ “Here’s one thing I’ve learned from a client this year.”
→ “Here’s a mistake I’m grateful I made.”
→ “Here’s what this season taught me about slowing down.”

Those are the posts that remind people you’re human — and that’s what keeps them reading long after November.