One of the biggest challenges I had as an introvert was that I used to hate writing about my offers.

It always felt like I had to switch into “sales person mode”—that false, overly cheerful version of myself who used too many exclamation marks and sounded nothing like… me.

You know the voice:
“Hey friend! I’m so excited to share this incredible thing with you!!”

Yeah. No.

What I’ve learned (after years of trying to sound like someone who loves selling) is that the real problem wasn’t the writing. It was the pressure.

I know that when you sit down to write a blog about your offer, it’s easy to start thinking, this has to convert.

And the second you think that, your brain stops sounding human.

What you need to remember is, your blog isn’t a sales page.
It’s a bridge.

You’re not convincing anyone—you’re connecting the dots between what your reader’s already thinking about and how your offer helps with that.

You don’t need to “sell.”
You simply need to show you get what they’re stuck on.

That’s what makes it work.
Because when people feel understood, they lean in naturally. No hype required.