A Simple Content Strategy
Most advice about “consistency” boils down to: post more, post everywhere, keep the machine fed.
And if you’ve tried that, you already know that it doesn’t last.
I used to think showing up meant volume. Daily posts. Long captions. Lists so long they needed sub-lists, and yet—none of it stuck.
What finally clicked was realizing consistency isn’t about scale. It’s about sustainability.
The posts I kept up with had one thing in common:
They made a single point.
Not twelve quick tips jammed together. Not a 2,000-word essay hidden in a Facebook caption. Just one clear thought worth sharing.
Here’s why that works:
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It’s doable. Writing one point is far less intimidating than writing all the points.
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It’s memorable. Your audience can actually take in and use what you said.
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It’s repeatable. Because you’re not burning yourself out, you can show up again next week.
This week, try this instead of “doing more”:
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Pick one platform.
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Share one post.
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Make one point.
That’s consistency. Not overload.
And if you want a little help with that one point? Thursday’s Coach’s Corner includes a blog starter you can swipe, adapt, and publish. But whether you join or not, this week’s challenge is simple: pick your one.