It is 2025, and I know you don’t need another reminder to “just post more.”

You’ve already been told a time and again that “consistency is king,” the algorithm loves volume, and the way forward is to crank out as much content as possible.

The problem with that is, you’re already tired. Your audience is tired. Nobody wants more noise.

And yet—that is still the default advice. Make more. Publish more. Shove more into the feed.

Honestly, I am so over it and I know my audience is also.

Blogging today isn’t about producing more—it’s about producing what matters.

The internet is already overflowing with “5 Tips” posts and “Ultimate Guides” that read like ChatGPT on autopilot. Your audience doesn’t need another checklist or guide. They need clarity. They are looking for someone to help them filter what matters from the noise.

So I suggest that the new rule of blogging is not more. It’s meaning.

Instead of writing three posts a week that skim the surface, write one that goes deeper. Stop chasing keywords you don’t care about and answer the question your client Googles at 2 a.m. Quit building building a content factory and build a resource your people come back to because it’s useful—not because you’re shouting the loudest.