Have you noticed September has the same energy as January, just with fewer champagne hangovers?

Fresh planners get cracked open. Calendars fill with school schedules, project deadlines, maybe even holiday whispers. People are quietly in reset mode—your audience included.

That means right now, they are also likely to be reflecting, reorganizing, and making decisions about what they want next. And if you’re showing up with clarity, reminding them what you offer, why it matters, and how it fits into their bigger picture—you are meeting them exactly where they are.

This week, instead of pushing harder, ask:

• Is my message clear about what I do and who it’s for?

• Does my content connect to where they are right now?

• Am I making the next step obvious—or leaving them guessing?

September isn’t just your reset—it’s theirs too. Use that energy wisely.

👉🏻 Take five minutes today: reread your homepage, your last email, or your pinned post. Would a new reader instantly know how you help and what their next step is? If not—trim the fluff and sharpen the point.