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Wins, Fumbles, and What’s Next for 2025

A vase on top of notebooks, on a desk, where a woman is drinking coffee and writing in her journal reflecting on 2024

Reflecting on the past year isn’t just a “nice thing to do”—it’s a non-negotiable if you’re serious about growing your business (and yourself). So grab your favorite beverage (I’m team coffee, but tea drinkers, you’re welcome here too), and let’s dig into what 2024 taught us. And just a heads up: It’s equal parts humbling and hopeful.

"Success is not final, failure is not fatal: It is the courage to continue that counts."
Winston Churchill

Lesson #1: Wins Aren’t Always What You Think They’ll Be

You know that moment when you set a goal and picture the big celebration that comes with hitting it? Yeah, sometimes those “wins” sneak up on you in ways you didn’t expect.

For me, 2024 was the year of embracing my introversion like never before. After years of pretending to be the extroverted powerhouse the business world seems to love, I leaned into my quiet strengths—and guess what? It worked. My business gained momentum, not because I shouted louder, but because I showed up authentically for my people: introverted entrepreneurs craving strategies that feel doable, not draining.

Takeaway:–Wins don’t have to look flashy to count. Sometimes, they’re about finding what feels aligned and running with it.

Lesson #2: Failures Are Just Fancy Lessons in Disguise

Ah, failures—the cringe-worthy moments we’d rather shove in a box and never look at again. But here’s the thing: and I know you have heard this before, but they’re also the best teachers (even when they feel like the mean ones who give pop quizzes).

Case in point: I tried launching a free community for entrepreneurs this year. It flopped. Big time. Why? I didn’t have the bandwidth to nurture it properly, and my audience didn’t vibe with the setup. Instead of wallowing (okay, I wallowed a little), I pivoted. That failed community led me to double down on writing, and the result? A more engaged, committed audience who actually wants what I am offering.

Takeaway:–Failures sting, but they’re not final. What feels like a flop now could be setting you up for your next win.

Lesson #3: Clarity is Everything

You can’t hit a target if you don’t know what you’re aiming for, right? 2024 taught me that getting clear about what matters—and ditching the rest—isn’t just productive; it’s liberating.

I spent way too much time this last year chasing “shoulds.” I should post more on social media. I should create another course. I should, I should, I should. It was exhausting. So I stopped. I cut out anything that didn’t serve my bigger goals (or my sanity), and guess what? The world didn’t end. My business thrived because I focused on what fuels it instead of what drains it.

Takeaway:–Clarity isn’t just a buzzword; it’s your secret weapon. Get brutally honest about what you want—and what you don’t.

Looking Ahead: What’s next for me in 2025?

2025 is all about doubling down on simplicity and alignment. No new courses. No chasing shiny objects. Instead, I’m focusing on refining what’s already working: my newsletters, quiet marketing strategies, and building a sustainable rhythm that keeps me and my audience inspired (not overwhelmed).

For you, this might look like revisiting your offers, rethinking your schedule, or finally saying no to that thing you’ve been dreading. Whatever it is, let this be your permission slip to prioritize what truly matters.

So, what did 2024 teach you?

Take a few minutes (or hours, if you’re feeling ambitious) to reflect on these questions:

  1. What wins surprised you this year?
  2. What lessons did your failures hand you?
  3. What feels worth carrying into 2025, and what’s better left behind?

Share your insights drop me an email—I’d love to hear what you’re taking away from this wild ride of a year.

Your Next Step

Ready to make 2025 your year of clarity and connection? Subscribe to my Aligned & Empowered newsletter for weekly insights, challenges, and strategies that fuel your soul-aligned business. Let’s keep growing, learning, and thriving—together.

Here’s to lessons learned, wins celebrated, and a 2025 that’s everything you dream it can be (and more). Cheers! 🎉

Interovertered Entrepreneur Working on her laptop with a camera beside her.

Step Into Your Quiet Power

Aligned and Empowered Business Newsletter for Introverted Entrepreneurs
You’re not here to hustle louder—you’re here to grow smarter. If you’re craving soulful business tips, authentic strategies, and a weekly dose of motivation that doesn’t drain your energy, you’ve found your spot. I’ve built my business by leaning into my quiet strengths, and I’m here to help you do the same. Let’s make your introverted edge your greatest asset. ✨