If you’re in that middle stretch of business—where you’ve built a few things, learned a lot, and are trying to figure out what still makes sense—this is for you. Growth isn’t always about doing more. Sometimes it’s about stepping back and letting something go. Quietly. Intentionally.
Last week, I removed an offer from my business that I’d been avoiding for months.
It looked good on paper. It fit perfectly with my business direction. It was technically helpful and even somewhat successful. But the truth is, I didn’t want to promote it. I didn’t want to update it. And I definitely didn’t want to pretend it was aligned when it wasn’t.
So I deleted it.
Not because I failed—but because I’ve changed. My business has changed. My priorities are clearer.
If you’re hanging onto something in your business that no longer feels right—this is your permission to stop. You don’t need a dramatic reason. You don’t need to explain it to anyone. You just need to decide what works now.
If you’re not sure where to start, the 5-Minute Business Audit can help. It’s free and focuses on one thing: helping you decide what’s working, what’s not, and where to shift your energy.
📺 You can also watch this short TED Talk by Ruth Chang. It’s about making choices that reflect who you are—today.
Your turn: Is there something in your business you’re done with? A product, habit, or plan that no longer fits? Bless it and release it. Show it the door and let it go.
