I’ve said it before, and it may get old seeing it repeated over and over again. However, goal setting the right way is the most important thing you’re ever going to learn. Goal setting can make all the difference in your life and your business. So, let’s repeat it again.
Set SMART Goals.
S = Specific – Spell out your goal to be very specific about what you’re seeking. “I will gain 1000 new email subscribers during the two-week giveaway campaign.”
M = Measurable – Ensure that your goal includes a way to measure your success. That means it must have numbers in it. “I’ll sell 10 courses per month by targeting and reaching at least 1000 targeted ideal audience members through my six-week Facebook Ad Campaign.”
A = Attainable – This is where research comes in. You need to know that this is something you can do in terms of time, money, and effort. If you aren’t going to stick to your plan, it’s not going to work.
R = Realistic – If it’s not even possible, don’t even try to set a goal for it. You’re not going to earn 1 billion dollars in six weeks. Let's be real.
T = Timely – This means that your goal needs to include a time limit. If you notice above, most of the goals written out include a time limit. All your goals need to include a time limit, or you won’t be able to make a realistic plan to see it come true.
You’re running a business, not pursuing a hobby.
So think like a business person and start making appropriate changes, in order to accomplish what needs to be accomplished. Start implementing the three tips below and trust me - you will start noticing a difference!
Set a Routine for Review
Once you learn how to make the right type of goals, set up a routine for each thing you want to review. For campaigns, you’ll want to look at your data before, during, and after. For some ongoing projects like blog traffic, social media marketing, content marketing, and the like, you’ll want to figure out the best times for you to review results to see what is working and what is not working.
Measure Impact
Your actions need to impact the data you want to move. If you want more sales, the action you take should impact sales. If you want more list members, the action you take should impact list sign-ups. Of course, all your actions will affect different areas of your business and often multiple areas at the same time. But you’ll want to ensure you’re measuring the thing you’re trying to impact.
Adjust for Improvement
When you look at your data, you should be able to identify areas where you can improve. You may even note actions that have no impact at all, or the impact is so small that the effort it took was not worth it. The more you can identify actions that get results, you can do more of them. The more you recognize actions that don’t do anything, the sooner you can stop waiting your time.
The key is to focus on impact. The actions you take should impact your income. You’re only going to impact your income by making more relevant offers, building your email list, and growing your reach to your target audience. The only way to know if you’re accomplishing those goals is if you set up a plan to review the impact your actions make on a regular basis.
What goals do you need for that to happen? What action steps do you need to take every day to make those goals a reality?
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