Develop a Client Profile or Avatar: It’s very important that you understand so much about your audience that you can describe them down to the type of clothing they wear, their age, their sex, wants, needs, and desires. Create a profile of your ideal client so that everything you create is perfect for them.
Look at Your Metrics: If you have already started getting traffic to your site, it’s important to install analytics of some kind. (Google or Hitsteps work great) With these, you can find out if the people you think are your audience are indeed your audience.
Build Relationships with Your Potential Clients: When you do have visitors, customers, or clients it’s important to build a relationship with them. You can do this via groups, live events (online and offline), and even via email. By getting intimately involved with your audience you can discover what is keeping them up at night, what frightens them, and what thrills them. Knowing this will help you make more generalizations about your audience and their needs.
Monitor Questions, Comments & Other Engagement – Within your groups, email messages, events and so forth pay attention to everyone’s comments and questions. Also, notice what they’re more likely to share or like. When you watch and track enough you’ll see a pattern emerge that helps you know your audience better.
Do Surveys: As you build your audience conduct surveys regularly. This will help you to know if you are connecting enough and well. You can also do surveys directed to your ideal audience by promoting via Google or other Social Media ads using software like Survey Monkey or even a simple Google Form Questionnaire.
