I used to think my audience wanted more.More tips. More posts. More “value.”
So, I gave it to them—long lists, detailed how-tos, bonus PDFs.And watched as their eyes glazed over somewhere between tip #3 and #7 and my unsubscribe rate plummeted. Along with my site views and conversion rates.
It’s not that the content was bad. It’s that their brains were already full before they started to consume it.
I was creating overwhelm for everyone—myself included. I felt I needed to keep creating content, and expected my audience to keep up with it. That’s when I realized overwhelm isn’t just personal—it’s contagious. My audience didn’t need more information. They need clarity. And chances are, so does yours.
They need you to help them see what matters.
Clarity about the next step.Clarity about what’s worth their attention right now.Clarity about what can wait.
That’s the thing most coaches miss—not a shortage of content, but a shortage of focus.
And here’s the quiet truth:Sometimes clarity means you post less. Or share the same thing more than once. Or break your 20-minute tutorial into one laser-focused tip that actually lands.
You’re not dumbing it down.You’re making it usable.And usable wins every time.
This week, skip creating something new just to fill space. Instead, pick one piece of content you already have and make it crystal clear. Trim it. Reframe it. Make the point impossible to miss.
Ask yourself:
Would someone new to me immediately understand what this is for?
Would my audience know the next step without asking?
Am I showing them why it matters now?
Because your audience doesn’t need more from you—they need the space to breathe, and the confidence you are going to let them know exactly where to go next.